About Roanoke Valley Harley-Davidson®
Roanoke Valley Harley-Davidson….History, Commitment and Tradition!
In 1914, Harley-Davidson Motor Company was approached by Milton Menefee to open a Harley-Davidson dealership on Cambell Avenue in Roanoke, VA. He was approved, and Harley-Davidson had a store in Roanoke, VA. In 1922, the dealership was sold to Ed and John Waley. John Butterfield purchased the dealership in 1953. After 4 years of operation, John decided to move the dealership to 2450 Centre Avenue. In 1982 John Butterfield sold the dealership to Loyd and Kathy Shiffer. Soon after, the dealership became a great success. Loyd and Kathy felt it was time to expand. In 1995 they moved Roanoke Valley Harley-Davidson to its new home, 1925 Peters Creek Road. Roanoke Valley Harley-Davidson is now a 28,000 square foot facility and consists of four departments; Service, Sales, Parts and Motorclothes, with the Motorclothes department serving as the largest and most complete in Southwest Virginia. With its success, Roanoke Valley Harley-Davidson has won various awards for excellence - 1985 Harley-Davidson Motor Company Bar and Shield Award, 1996 Bar & Shield of Excellence, 1997 Bar & Shield of Excellence, 2003 Bronze Bar & Shield of Excellence, and 2005 President’s Award of Excellence. It is our commitment to strive for a “Tradition of Excellence” in your experience with Roanoke Valley Harley-Davidson.
Roanoke Valley Harley-Davidson®is conveniently located near the areas of Lynchburg, Richmond, Washington, Charleston, Arlington.